Introduction BoardSkillz is a subscription-based learning and advisory platform created to strengthen governance, strategy, and risk oversight in Canadian organizations. By combining concise learning modules, live workshops, and peer diagnostics, the model equips corporate and nonprofit directors with the practical skills and confidence required to guide companies through rapid change and heightened stakeholder scrutiny.
Customer Value Members gain on-demand access to case-based courses, interactive scenario labs, and a governance benchmark tool that compares board performance against sector peers. Quarterly masterclasses led by experienced chairs address emerging issues such as AI oversight, ESG disclosure, and cyber resilience. Participants report a 35 % reduction in board-meeting preparation time and a measurable uplift in strategic alignment between directors and executive teams.
Target Audience The primary audience consists of current and aspiring board directors of privately held firms, crown corporations, credit unions, and mid-cap public companies across Canada. Secondary users include nonprofit trustees and family-business advisors who require up-to-date governance expertise without enrolling in lengthy academic programs. Demand is strongest in Ontario, British Columbia, and Alberta, where regulatory complexity and investor expectations are highest.
Distribution and Delivery Channels
• Direct self-service sign-up at boardskillz.ca with a diagnostic onboarding survey
• Mobile-friendly LMS enabling micro-lessons and meeting-day refreshers
• Enterprise licensing for law firms, executive-search agencies, and private-equity funds
• Partnership programs with provincial institute of corporate directors chapters and economic-development organizations • Monthly thought-leadership briefings distributed via LinkedIn Live and podcast syndication
Revenue Streams
• Core Subscription: Director Essentials CA $79 per user per month
• Team Plan: Board Suite CA $349 per board per month (up to 12 directors, custom analytics)
• Premium Add-Ons: One-on-one chair coaching CA $250 per hour; annual board evaluation CA $4 500 flat
• Event Revenue: Ticketed virtual summits and in-person retreats averaging CA $275 per seat • Content Licensing: Curated course packs for universities and professional associations at CA $40 per learner
Key Partners and Resources
• Content Contributors: Seasoned directors, governance lawyers, and Big 4 audit partners developing curriculum
• Technology Stack: SOC 2-compliant cloud LMS with integrated Zoom and Slack plugins
• Accreditation Bodies: Cooperation with CPA Canada and HRPA for continuing-education credit recognition
• Data Providers: Market-risk feeds and ESG metrics from Sustainlytics and TSX-listed filings Internal resources include a curriculum design team, bilingual customer success desk, and proprietary board-health analytics engine.
Cost Structure
• Content Development & Platform Engineering: 34 %
• Instructor Honoraria & Coaching Network: 26 %
• Sales & Marketing: 22 % focused on partnerships, conferences, and digital outreach
• Compliance & Insurance: 10 % for legal reviews, E&O coverage, and data privacy audits
• Administration & Tools: 8 % for finance, HR, and analytics software Average customer acquisition cost is CA $180 with a 2.4-month payback on Director Essentials.
Scalability and Sustainability BoardSkillz relies on a modular course architecture, allowing rapid addition of sector-specific tracks (e.g., health-care boards, tech scale-ups) without platform overhaul. The analytics engine is multi-tenant, supporting thousands of concurrent board assessments with minimal incremental cost. A commitment to 100 % renewable cloud hosting and the allocation of 5 % of annual profits to diversity-in-governance scholarships ensure long-term resilience and social impact as the platform expands across North America and into bilingual markets.